ROYL

ROYL

Roommate Of Your Life

Roommate Of Your Life

A match-making app that helps connect potential co-tenants and provides thoughtful resources to maintain these relationships in the long run. We partnered with ROYL to create a brand that feels like friendship at first swipe. From naming to UI/UX, our goal was to make finding a roommate feel warm, human, and joyfully intentional.

Year

2024

Industry

Information & Technology

Timeline

Services

Strategy & Positioning. Branding & UI/UX Design

Roommate Of Your Life

A match-making app that helps connect potential co-tenants and provides thoughtful resources to maintain these relationships in the long run. We partnered with ROYL to create a brand that feels like friendship at first swipe. From naming to UI/UX, our goal was to make finding a roommate feel warm, human, and joyfully intentional.

Year

2024

Industry

Information & Technology

Timeline

Strategy & Positioning. Branding & UI/UX Design

Challenges

Challenges

Challenges

Roommate apps often feel transactional or sterile, focusing on logistics over compatibility.

We wanted to build trust and personality into every touchpoint while maintaining an intuitive and scalable experience. Relocating can be tough, but ROYL are looking to help people like us to make that process easier, more efficient and more convenient.

The Approach

The Approach

The Approach

It's not just a matching app. It's a Revolution.

We led with a bold, friendly visual identity inspired by the yellow heart — a symbol of platonic love. Using playful prompts, co-authored manifestos, and activity kits, we transformed a matching tool into a shared journey — quirky, vibrant, and emotionally rich.

We helped them to become more than a utility it became a shared experience. A little weird, a little wonderful. Just like a great roommate.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 aurekk®

Say Hi!

One step, one note, one collab away from aurekka.

or just say hi! We will know what to do!

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Say Hi!

One step, one note, one collab away from aurekka.

or just say hi! We will know what to do!

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 aurekk®

Say Hi!

One step, one note, one collab away from aurekka.

or just say hi! We will know what to do!