Roommate apps often feel transactional or sterile, focusing on logistics over compatibility.
We wanted to build trust and personality into every touchpoint while maintaining an intuitive and scalable experience. Relocating can be tough, but ROYL are looking to help people like us to make that process easier, more efficient and more convenient.
It's not just a matching app. It's a Revolution.
We led with a bold, friendly visual identity inspired by the yellow heart — a symbol of platonic love. Using playful prompts, co-authored manifestos, and activity kits, we transformed a matching tool into a shared journey — quirky, vibrant, and emotionally rich.
We helped them to become more than a utility — it became a shared experience. A little weird, a little wonderful. Just like a great roommate.
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